Blog 3: Response to "Hype".

          The purpose of the passage "Hype" is to show the reader how toxic and polluting advertising has become to our brains. The author emphasizes the fact that advertising can be found everywhere nowadays. For example, if your filling up your car with gas, you might find an ad on the nozzle. Or for instance if you're driving down the road you'll see nothing but billboards. I agree with the writer Kalle Lasn and can relate in many ways.
         One of the reasons why I agree with the writer is because I find myself surrounded by plenty advertisements on a daily basis. From the time I wake up and turn on the television, there's nothing but ads on commercials. When I sit at my table to have a bowl of cereal I look at the box and find ads on the back and sides of it. If I walk outside and take the train, ill look up and she ads from a product or show opening up soon. Even the metro-cards that we sometimes buy bring ads on the back.
        From the experience I have as a broadcasting student, I can say that media uses many different techniques to dump marketing messages in to the consumers brain unconsciously. Media uses, tone, music, colors and hidden techniques to catch our attention. They often associate the shows on TV to the commercials following it. For instance, if we're watching a horror movie they might show commercials for another horror movie soon to be shown in theaters or other horror shows, or they might even show a commercial about house security because they know you're vulnerable at the moment. They often also use subliminal messages to deliver us information without making it too obvious.
        The passage states that "There is nowhere to run. No one is exempt and no one will be spared". Goes to show the severity of the situation and the fact that no matter where we go we will continue to see ads everywhere and no matter how much we try to avoid them they will remain a part of society and continue to play a big role in our lives.


     

Summary of " The Trademark" CSE

The main purpose of "The Trademark" is to explain the significance and importance of the trademark of a company. It explains that a trademark can be a picture or symbol, and it makes a company stand out from others. People used them long ago before people even knew how to read and write. Some trademarks, also knows as "name brands" originated years ago and still are known till this day. For example, Paul Revere and his famous copper and brass which has been in use since 1801. Many trademarks have been invented over the past years, thus many companies choose to protect their companies images by going to court. Since then, many laws have been passed to permit anyone to register their trademarks at the U.S patent office in Washington. After registering your trademark no one is allowed to use it or anything similar for the same kind of goods.

Summary of "Hype".

    The purpose of the passage "Hype" is to show the reader how toxic and polluting advertising has become to our brains. The author emphasizes the fact that advertising can be found everywhere nowadays. For example, if your filling up your car with gas, you might find an ad on the nozzle. Or for instance if you're driving down the road you'll see nothing but billboards.

Blog 1 "Hype"

          Anywhere we go, anything we do, we have advertising messages all around us. From the time we wake up we're surrounded by these messages, whether its the morning news and its commercials or the box of cereal we eat from every morning before work or school.
 
          We don't realize it but society is pretty sucked into the advertisement world. Media has its own little secrets to keep us interested in these products. Ive learned from my own experience as a broadcasting student that media uses,tone,music, colors and hidden techniques to catch our attention. They often associate the shows on TV to the commercials following it. For instance, if we're watching a horror movie they might show commercials for another horror movie soon to be shown in theaters or other horror shows, or they might even show a commercial about house security because they know you're vulnerable at the moment.
         If you walk outside you'll see posters everywhere about a new cell phone, car, or new aparatus that you "must have". Yet,odds are they'll make another one in a couple of weeks that you will also what and must have.
          Somehow we keep falling into this "circle of shop" as to speak. They just keep fishing us in, persuading us to buy until they come up with the next "over the top", best selling, or highest rated product they want us spending our money on.